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The New Music Marketing Model

A year ago, I wrote a passionate article on the merits of charging $15 when you sell your CD s. Some of my reasonings included: It’s tough for indie musicians and you’ve a nice music, so don’t short- differ yourself; you could always discount the CD  for special reasons (2-for-1 special);...

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How To Promote Your Independent Record Label – New Music And New Performers

Posted by Music Concerts | Posted in Music Concerts | Posted on 20-04-2009

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We have found quite a few ways to  encourage  our independent record label, new released music and new musician s. Having your business information available to your targeted fans is the central key. There has to be visibility!
One of the best ways to make your business information visible and available, is to connect with others who are already visible and available! That’s right, seek and search out other web sites that will allow you to become linked to their web site …it works! For every individual who comes in contact with a web site you’re connected to, will definitely improve the occasions of your web site being viewed also.
I found that by asking many web site owners permission to link their web site to yours will ofttimes time cause a web site link ex differ to take place… nice deal huh? You bet it is! Just recall this, it is all about visibility! You’ll be surprised how many other web site owners are willing to ex differ links.
So let’s get on board and start seeking out friendly web site owners who want the same accomplishments for their web site as you want for yours. But make sure you be careful of those who will ex differ links and then remove your link from their web site. Go back and check their web site every so ofttimes.

Promote Your Music Band On The World Wide Web – Getting Directory Listings

Posted by Music Concerts | Posted in Music Concerts | Posted on 19-04-2009

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An vital step in band web site promotion consists of getting listed into the existing band web site directories. If you want to be found by people, you need to be there where people are looking. Directories are web sites in which the content, in this case information about bands, is organized into types. people could rapidly find a music band based on specific criteria such as location, type of or influences. An additional advantage of getting listed into directories is that they could improve the search engine rankings of your band web site : search engines calculate the ‘importance’ of your web site based on the number of other web sites linking to it (among other factors of course).
Tips for getting directory listings
- It’s better to be listed into a few directories than in only one. people looking for bands are could not going to check all of them.
- Submit your band profile to a web site that gives you a dedicated page, in which you could give detailed information about your band. A complete page increases the occasion that people will find your band!
- Make your submission as detailed as allowed. Use the space that the directory offers you to advertise your band into as much detail as possible. Describe your music, its type of, its influences and instruments.
- picking the right types is  surprisingly vital as it makes the difference in being found or not.
- Create a unique description for each directory. Do not copy just your own biography from your web site. Search engines do not prefer duplicate content: your information could receive higher rankings if it is unique in every place.
- Update your information from time to time. Contemporary directories offer easy ways to correct or improve your listing at a later time.
Where to get a directory listing
There are a few options out there, and the search engines could advocate you to find them. For European musician s, a wonderful place to start is the European band List ( http://bandlist.eu ). This upcoming directory offers bands a free occasion to submit a band profile. Each band gets an own page on which you could offer detailed information about who you’re and which type of music you play. By means of special keyword (”tag”) fields your listing begins to appear in specific types.

Band Merchandise: Promote And Support Your Music

Posted by Music Concerts | Posted in Music Concerts | Posted on 18-04-2009

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The rewards of creating music range from the deep satisfaction of writing a new song to the glowing pride of a successful performance. The emotions bolster our confidence, but do little to compensate for the financial investment ofttimes tied to making music. While selling your music via CDs and downloads is a nice start, you ought to also think about investing in band merchandise to  encourage  your band and cover the fee of instruments, rehearsal spaces, recording equipment and more.
In a Rolling Stone article (7/04), Dashboard Confessional’s Chris Carrabba spoke about the importance of merchandise: “Merch sales are what kept us going. Even now, we’re still not making our living from playing the shows. Merch is where  we  make our profit.” In that same story, John could er commented on merchandise sales and the current state of the recording industry: ” You’re not making that much resources off records anymore, so until people could figure out how to make a re-writable Hanes Beefy-T, merch is one of the last bastions of individuality, commerce and style that an musician has left.”
Echoing those sentiments, Amanda Palmer of The Dresden Dolls related N Public Relations (1/17/07): “We make al most no resources off our recordings themselves.” To earn a steady income, N Public Relations interviewer Chris Arnold noted that “The Dresden Dolls could take in more than $1,000 a night selling merchandise, which makes the ‘merch table’ a major source of income why they’re on the road.”
While generating resources is the most obvious worth of band merchandise, the valuable impressions made from exposure to potential fans is just as vital. Arming your current fan base with a fashionable marketing tool will only advocate to  encourage  your band and raise your profile. To this end, musicians ought to take wonderful care in creating logos and images that accurately reflects their sound and image while appealing to consumers. For inspiration, turn to Threadless.com for a wide  range of arresting designs. If you don’t have the skills to establish the design, try cutting costs by recruiting a graphic arts student to handle the project for you.
Once the best design is approved, identify the medium that will give you the most important return. A quick Google search found a wealth of organizations dedicated to meeting the merchandise needs of independent musician s. Here are just a few of the deals out there: 100 printed t shirts for $405 at WeNeedMerch.com,
500 1″ buttons for $100 at BusyBeaver.net, 250 5.5″ x 1.42″ stickers for $25 at StickerGuy.com and 100 posters for $175 at BandWear.com.
Selling your band merchandise can be done at live shows or Internet via your Web site. Create links at social music web sites prefer Echoboost.com to draw more traffic and use gain payment services, such as PayPal, to handle the monetary transactions. Email fan venue members when new products become available and try offer ing special packages, bundling your CDs or downloads with t shirts, buttons and/or stickers to drive sales and spread the word about your music.
You ought to n’t let costs drain your passion for music. Put your music to work for you with your own merchandise and keep making the music you love.

Easy Ways To encourage Your Music

Posted by Music Concerts | Posted in Music Concerts | Posted on 17-04-2009

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Even if you do not have a million dollar record deal with a well known label, there are plenty of effective marketing plans that you could get to work for you. Marketing does involve a fair amount of work, and you could efficiently lose resources if you do not do it properly — resources you could not even have in the 1st place. Here are some easy and inexpensive ways to  encourage  your music.
Business cards — they’re not just for men and women in suits! ofttimes inexpensive to print, they’re easy to pass out for people to tuck away and look at later. Make a few hundred or a few thousand, and always have a handful with you to pass out. Music conferences, seminars, trade shows, and even music concert are all wonderful places to pass out business cards. Plus, any time you send out a demo CD  or press kit you ought to tuck in a few so that the recipient will always know how to reach you.
EPs or demo CD s, about five to seven tracks long, area wonderful way to get samples of your music out there. Put your best or most popular songs on them, and pass them out to fans or interested fans as a free sample. This allows them to enjoy your songs, share them with companions, and build up excitement for upcoming shows and albums. You could also choose to sell these CDs at your shows to make a profit, and you’ll want to include them in press kits.
Email lists take some time to  set up, but can be a wonderful way to reach your fans. There are plenty of free sources Internet that could advocate you manage your list. To grow a list, use your member’s other lists and then use them to invite those members to join your list as well. Just do this carefully so that you do not get labeled as a spammer. Once you’ve a list, use it to send out a newsletter, concert and show up dates, or let everybody know when your newest CD  will be released. You could also use it as a way to get feedback from your fans and find out what they prefer and don’t prefer.
MySpace is another easy to use tool to market your band, and many bands already do it. However, you want to make sure that you use all of the tools that are available to you to make it the most effective. Target your friend adds as well as those in your demographics. Plus, do not forget about all the interest you could generate about your page with blogs, videos, bulletins, and more. There are millions of people on MySpace every day, so you want to make sure that your pages have a reason for them to come back frequently.
These are just four things that you could do that are free or nearly so. Using them separately or in a mixture could advocate your band’s image and popularity take off. As you start to sign bigger and bigger deals, you could then put these back into marketing with larger and flashier campaigns.

How To Promote Your Music Web

Posted by Music Concerts | Posted in Music Concerts | Posted on 16-04-2009

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Music promotion is not such an easy task to master. In fact it is one of the biggest barrier present for an indie musician. There are literally tons of nice musicians out there, but what’s stopping them from success and fame? It’s their promotion. Do not think for a second just because you’re signed to a ample record label, you’ll be next Justin Timberlake. Even ample record labels could occasionally struggle to  encourage  certain musicians and there have been many cases where musicians voluntarily choose to go independent so they could solely  encourage  their music and be free of any contract.
Stop dreaming about getting “signed” – it is time to put the power in your hands. Independent music distribution is the wave of the future. And here is the nice news, you’re in total control. Do not think for one second that have to have 100’s of thousands of dollars to drop your CD  if you’re independent? Think again. There are lots of organizations that will get you started for next to little. You only pay for what you sell and they do all the leg work for you.
There are web sites that you could visit now that takes your music Internet – turns it into a professional CD  – and even takes your orders. They also ship, they print, they process orders … – heck, everything but making your song and cooking your breakfast. There are places Internet which let’s you upload your song once and gets you listed in the top digital distribution web sites in seconds. The point is Internet music promotion and distribution is much easier than you think. And iTunes is far from the only game out there – there are dozens of places to list your music that you’ve could never heard of.
Social networking is another a Club you could use to establish amazing results. Armed with a little knowledge, you could propel your Internet presence within a matter of days and get tons of free publicity and traffic coming through to your web site. Not only has the Internet begun to dominate the promotion of music, it has also begun to dominate its distribution as well. iTunes, by 2006, reportedly have more than a million song downloads per DAY. That has been back in 2006. (Hint: It’s 2008 now).
Internet downloads are projected to surpass CD  sales some time in 2010. This is just brilliant news for indie musician s. For you all aspiring musicians out there, jump Internet, ride this 100-ton marketing guerrilla and take use of the wonderful occasion Internet presents to everybody.

Art Of Band Creation

Posted by Music Concerts | Posted in Music Concerts | Posted on 15-04-2009

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No wonder  we  all seek to express ourselves in some way. To achieve success in music we  need a band, as a solo career is no longer popular. And now you’re amidst decisions how to choose the band members to share you dazzling ups.
Well, there are two ways out:
1.To involve professional musicians into the project and to divide obligations in advance. The only thing acquired is your own professional skills.
2.To surround yourself with deer companions and start following the path of studying altogether.
No matter which way you’ll go, just don’t haste. It could happen the guitarist will tear a strip off or the drummer will misfit a drum  set. It’s no use shouting on them.  we  all make mistakes every now and then.
1st of all try studying few easy songs, prefer My Girl by Nirvana. But don’t jump into mastering jazz or grind core, as the Suicidal Tendencies, the Red Hot Chili Peppers or the Slipknot represent.
For joint work to be fruitful enough, you ought to organize rehearsals into two parts, the way, one will be devoted to revising already studied songs and the other one will be used for improvisation, which is of a wonderful worth, as the band members study to predict every next step of each other. Its’ you feeling every sense of music in the result. You could feel it is aliveness by letting it through your mind. But the central thing is not to feel down in case everything is not as wonderful as you’ve imagined. It’s much worse to loose pleasure in playing and creating music.
What concerns recommendations of experienced musician s, they’re worth listen to, however, keep it in mind, it is up to you, which of them to choose to follow.

Effective Band Rehearsal

Posted by Music Concerts | Posted in Music Concerts | Posted on 14-04-2009

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If your band is in rehearsals, either preparing for gigging, or practising new songs to add to your repertoire, the occasions are you’ll have to hire a rehearsal room. The costs of hiring a room could soon mount up if you don’t organize your time effectively. You could be has been ting time and resources going around in circles, with a growing frustration that your band does not seem to be making any progress.
The answer is to  set a Schedule for your rehearsals. without a schedule it is c club enging to monitor progress if in fact any is made. Disorganized rehearsals could soon turn into chaos, with everybody throwing in suggestions and playing different things at the same time. The rehearsal is not the time for your guitarist to hone his right hand tapping skills, or your drummer to best his lightning fast paradiddles, it is valuable time for working together as a band, and ought to be used as such. band members ought to have their own private schedules for practising instruments and learning new techniques. During a rehearsal you ought to all be working towards the same goal and making each other sound as nice as possible. The rehearsal ought to never turn into a ’who could play the loudest’ competition.
What ought to your schedule consist of?
Set goals for your rehearsal times and WRITE THEM DOWN! You ought to know which songs you’re going to rehearse in advance. If you’ve planned your strategy, you’ll avoid getting stuck in a rut and your time will be used constructively. songs you already know can be perfected and the little nuances worked on, stamping your own identity on cover songs and putting the finishing touches to originals.
You ought to make a list of ‘finished’ songs, ‘work in progress’ songs, and ‘new ideas’. As each one progresses, move it up into the next category, thereby revising the schedule for your next rehearsal.
I would suggest starting with 2 or 3 songs you’re happy and comfortable with, simply to give the band a positive vibe to build on, and then start work on new numbers.  set aside a certain amount of time for each song, and then move on! Do not has been te time trying to best something that just isn’t working, you could come back to it later or at the next rehearsal. best the numbers that do work, and you’ll see positive results as your repertoire builds up considerably.
Always take regular breaks. Coming back to a number that has been n’t going too well with fresh ears could ofttimes be all it needs to make a distinct improvement. If that does not advocate, there’s no point in flogging a dead horse, so move it to the bottom of the list or think about dropping the song altogether and concentrating on another one.
Work on band dynamics and expression, i.e. fast, slow, loud, and quiet. Get your fills as tight and as fluent as possible. What you’re working on is that elusive ‘feel’ that’s the club mark of a nice band. Everybody ought to not only be playing his/her own instrument, but also actively listening to the rest of the band.
Tape your rehearsal. You don’t need any fancy recording equipment – a easy tape deck and mic will be sufficient. The idea is simply for the band to be able to listen to their efforts following wards. Listening to a song while you’re not playing means you could listen more subjectively and discuss the merits. Take notes while you listen, that way you’re already forming the schedule for the next rehearsal.
And finally, recall ; you’re in a band! As such, the sum of the parts ought to be greater than the individual contribution.

Booking Your Band

Posted by Music Concerts | Posted in Music Concerts | Posted on 13-04-2009

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You’ve brought together three or four of the best musicians in town, and they’re jamming to your tunes. You have spent days and  nights  writing and rewriting lyrics, and you’ve been working hard to best your sound. Lastly, following many months of practice, you’re ready to reap the benefits of your hard work. But how do you begin?
As a new band, the idea of booking your 1st show could prove to be a daunting task. However, it does not have to be. By following these easy steps, you could turn a outwardly overwhelming process into a productive one.
Making sure that the members of the band are all on the same page is an essential 1st step in the booking process. Agree on a number of concert per month that everybody will play. Put together a  set of your best songs and make a demo. Your demo ought to not include full-length songs ; a few short snippets of your strongest material will showcase your band’s strengths and will sell your band to potential Clubs with little or no effort. With your demo, include a photo of the band, a short statement about the music or type of that the band plays, and your contact information, including the band’s web site. Decide what Clubs you’re interested in playing and how much you’ll charge them for playing, if anything. Getting these details out of the way early will establish nice communication among the band members, thus avoiding misunderstandings in the future.
Next, do your research. Scope out the regional scene; find out who your competition is, which bands play where, what Clubs cater to your specific sound, and who your target fans is. Talk to seasoned regional acts; ofttimes times, your fellow musicians will be your best sources of information. Getting to know your competition, your fans and your regional scene will prove to be an indispensable tool when you’re selling yourself to venue owners and booking agents. also, be open to anything. Limiting yourself to venues and bars will hinder your occasions of booking your band. Find out about open-mic  nights  in your area, offer to open for other bands for free and find out about regional fairs and festivals where your band could get some exposure.
When you’re out and about checking out potential Club s, ask for the names of the people responsible for booking bands at that location. Get their contact information and keep track. Use all of your contacts and, when calling them, be brief and to the point. Ask them Assuming that the y have time to talk, and if not, when it would be a nice time to contact them. Ask for permission before submitting your demo. Be persistent, but not pushy, and realize that it will take some time to get that job. Once you do get the gig, be sure to discuss payment, if any, as well as what you’ll need to bring as opposed to what the Club will offer. Be professional and be honest.
With determination, a little know-how, and some clever self-promotion, you could land that 1st show and be on your way to success in no time.

Artist Management – Eight Reasons Why A Band Or Artist Needs A Manager

Posted by Music Concerts | Posted in Music Concerts | Posted on 12-04-2009

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To most musician s, the enduring image of an musician manager is a caricature of a heavy-set, unkempt slob of a man, stuffed into a 2-sizes-too-small, off-the-rack department retailer suit, chomping on a cheap smelly cigar while sliding a gr easy hand unceremoniously into the back pocket of a starving artist. Indeed, somewhere in the vast landscape of the music universe, such malice exists. The vast majority of musician managers, however, are a motley collection of well-meaning, hardworking, selfless individuals struggling to make the dreams of someone they believe in come true.
For the legion of dedicated unbelievers out there, this is an article that attempts to shed light on the true worth of an musician manager. Below are 8 reasons why a band or musician needs a nice manager:
1. Career Guidance – It’s ofttimes extremely c club enging for musicians to step back from the day-to-day activities and see the ample picture (you know – the old ‘forest-for-the-trees’ thing). A knowledgeable manager could see how everything in the ample picture fits together, and could advocate the musician navigate through the ofttimes -confusing maze of activities that seem unrelated yet are all part of a massive jigsaw puzzle. The manager offers career guidance and advocates to  set the overall game plan for the musician and the musician s’ team to follow.
2. Cheerleading – Even though fans are the central cheerleaders for an artist, someone has to communicate the same enthusiasm to the music business community. An musician manager will trumpet the artist’s message to record labels, booking agents,  promoters, media individual nel, venue bookers, independent retail accounts, etc., in order to keep them all engaged and enthusiastic.
3. Prestige – According to most record industry professionals, there is something to be said about an musician that has a manager. The logic is that if an musician is nice enough to attract management, there must be something of worth present. In fact, most major labels refuse to sign an musician unless they have solid team (manager, attorney and publicist) in place. An musician without management is just too much drama! Labels would rather deal with someone who knows how the music business works and could make decisions on a non-emotional basis.
4. Buffer – A manager could act as an effective screening buffer amidst the musician and people that want to do business with the artist. This buffer tends to attract legitimate industry players while at the same time scaring away scam musician s. There are no scarier words to a scam musician than “please talk to my manager”.
5. Time management – There simply is not enough time in the day to do everything that needs to be done in order to further the career of an artist. In amidst writing songs, conducting interviews, designing artwork for CD ’s and merchandise, managing a mailing list, filling out copyright paperwork, rehearsing with the band, hiring and firing musician s, updating band web sites and MySpace profiles, getting pictures taken, shooting and editing DVD’s and YouTube videos, sending out packages and/or updating EPK’s, researching, repairing and purchasing equipment, etc., there isn’t time to also craft a master game plan, solicit potential sponsorship partners, handle licensing requests, reach out to industry gatekeepers, attend industry networking get togethers, harass labels for tour assist, and so on. Some tasks can be delegated to the band while others can be handled by the manager.
6. Accountability – Part of a manager’s job is to hold people accountable. What happens when the financial tour assist that has been promised by the label fails to materialize? Or the check from the booking agent bounces? Or the FOH engineer at the show is MIA? Or the licensee fails to sign and return the contract but is using the artist’s songs anyway? Or the beer in the tour van vanishes? Somebody has to keep people honest, and that’s most appropriately the manager’s job.
7. Good Cop / Bad Cop – Need to fire the bass player but don’t want to establish an enemy? Let the manager play bad cop and do the firing. Need to re-negotiate your contract and request more of a promotion budget? Let the manager play nice cop and keep a positive spin on the proceedings. There are plenty of occasions when the musician and manager could trade off playing nice cop / bad cop.
8. Sounding board – A manager, even though basic ally an “honorary member of the band”, is ofttimes on the outside looking in. Managers ofttimes see things different ly than the artist, and could ofttimes offer different perspectives, insights and results to problems the musician is encountering. Running suggestions by a knowledgeable manager prior to making decisions ofttimes allows for nice suggestions to become better and bad suggestions to be removed altogether from the to-do list.
So, there you’ve it! 8 nice reasons why an musician needs a manager. Having said all this, however, it is vital to note that having a bad manager is worse than having no manager at all. many wannabe managers think they could just “wing-it” with an artist, and continue to operate with the “lets-record-a-3-song-demo-and-shop-it-for-a-record-deal” mentality, even though the music business continues to undergo serious differ s. New business models are emerging, and only those managers that stay at the leading edge of the learning curve will establish successful strategies and offer serious counsel to their clients.

Independent Music Band – Getting Band Members

Posted by Music Concerts | Posted in Music Concerts | Posted on 11-04-2009

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(For the purpose of this article I’m going to make a couple of assumptions before I go any further. They are that you’ve a little bit of vocal or musical instrument knowledge and that you also have a fledgling network of companions and contacts)
Starting up a band is a  surprisingly exhilarating time in a musicians life. There’s a fine balance of nervous anticipation and the fear of the unknown that follows the whole process.
A band has a different dynamic than working as a solo artist. There are other people involved, other individual ities, other strengths and weaknesses in character and abilities and because of this it is really vital that you’ve a few things worked out before you start looking for band members.
1. Have a nice idea of your own strengths and weaknesses
The band members that you want to get will need to be around the same level of competence as you are. The central reason for this is that you could all grow together rather than have one or two musicians carrying everybody else. This type of player imbalance causes doubt in the group and doubt is one of the major killers of bands.
2. Know beforehand how the band is going to be run
Is the band going to be run by you or the whole group? The individual ity types of the musicians that you choose will need to be agreeable to the way the band is going to be run.
3. What instrumentation is the band having in its lineup?
This is mainly determined by the type(s) of music that you want to play but having an idea of what musicians you’re looking for will be of wonderful advocate.
It’s now time to hunt down some band members :)
4. Ask your network of companions and/or contacts
This is always a nice place to start. Ask everybody that you know or come into contact with. If you don’t have much of a circle of companions and/or contacts this will be a wonderful occasion to wide n it. This is one of the reasons why networking in the industry is so vital, for occasions such as this.
Having a musician referred to you has a much better occasion of working than one that comes from an advertisement. This leads me onto my next point.
5. Post an advertisement
Having said that I’ve had made some wonderful contacts from musicians enquiring from a ‘muso wanted’ ad. The key to effective ads is that they need to be concise, to the point, not too lengthy and put in places where musicians are  surprisingly prefer ly to see it and read it prefer in a music shop, a regional music magazine or a music classifieds web site.
A sample ‘ musician wanted’ advertisement could read something prefer this:
BASS PLAYER WANTED
To join folk/rock band
Influences include
Ben Harper, Jack Johnson, Counting Crows
Some experience prefer red
Own gear and transport essential
Interested?? Give me a call
Corey – (put home and/or cellular phone  number here)
As you could see, the ad is obvious in its intention.
It obvious ly states the musician wanted, the type of music the band is playing, what the music could sound prefer and that the band has some experience behind it. Make sure you’ve a obvious contact name and phone numbers (if you want to include an email address as well that’s cool).
Do not put in stuff prefer ‘work waiting’ or ‘no time has been ters please’. You could judge those sort of things yourself when an interested musician contacts you.
Once you’ve done that the waiting game begins.