How To Promote A Concert The Creative Way
Posted by Music Concerts | Posted in Music Concerts | Posted on 20-06-2009
0
Don’t know how to promote a concert? Well that’s could not unusual because there really is not one method you can use for each concert or event. Concert promoters make a fortune doing this for a living so certainly you cannot expect my humble little price of the Web to be able to tell all, but I can offer some pointers and ideas.
I used to promote seminars, not really concert but when I advocate ed a companions performer get some publicity and promotion it seemed to work. I got some new tips from a book and they seemed to advocate to.
First – think about who your target fans is. What other gigs / gigs / events would they go to? all of us gave out flyers at other gigs in the area where other artists in the same musical style played. Hence our target fans was there and an simple target. One of the artists even announced our performance for us at the end of the set.
Second – flyers. Okay, I should have made this the first point – I was just testing you!. Try to put them up / hand them out where your target fans will see them (take a hint from the first tip) and make sure you do not just litter the place and aren’t posting them anywhere illegal. Make sure they will stand out, so colour is nice, but expensive. You’ll be able to get a lot of more leaflets / flyers out there if you buy black and white. It may be an idea to go to the Regional college and see if you can get a graphic design student to design a leaflet for you in ex differ for free tickets.
Thirdly – get on the web. MySpace has a great music section, and it cannot hurt to encourage your concert here. may be link to a Youtube video of your band playing, or put clips from your final concert if you have a video of the event.
Fourthly – most Local/Regional papers have a what’s on lead or parties page. Ensure you’ve a listing here which is ofttimes free. Is your performance newsworthy in any way? Try contacting the paper to see If they will do a write up. Are you playing for a charity or worthy event? Are there any unusual circumstances around the gig? On a slow news day the paper may just get your photo in the paper and give a small write up. Try getting a free mention on the radio as well.
Fifth – Alice Copper has been played in London. To encourage the show he had a extensive truck drive around with an advertising board on the back. The truck “happened” to break down right in the middle of London, and caused traffic jams that made the news. people in the UK saw a extensive picture of Alice Cooper right on there TV screen, and soon everybody knew Alice has been playing a concert in the UK. At this point, I don’t suggest you do this, but be creative. What about putting stickers promoting your gathering on coins, pasting flyers to your vehicle and leaving it parked in a busy car park where lots of people will see it. Try putting stickers on any mail you send out – you’d could be surprised how a lot of pairs of hands that mail goes through!
I think that is enough for know to wet your appetite. As a last thought, think about your budget. It is surprisingly simple to spend many resources promoting a concert if you do not know how. I’ve learned from some of my mistakes which is why I bought the book – I try to learn from other people’s mistakes these days.
If you really want to know how to promote a performance and get the full range of techniques I suggest taking a look at the book as well.

