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Music, prefer speech, must be recognised as one of the vital elements of humanity. It is impossible to conceive the existence of a race of individuals unpossessed of at least some rudimentary form of music, and certainly no such race has yet been found. Wherever explorers have ventured, they have invariably...

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Concert Promotions – The Big Dream

Posted by Music Concerts | Posted in Music Concerts | Posted on 31-03-2009

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Concert promotion is an integral part of the music business. Concert  promoters are the people that get the musicians scheduled to perform at a Club. Concert promotion is not to be taken lightly or entered into without sufficient backing in terms of finances and experience. Some people dream all their lives about putting on a wonderful event featuring top talent. Concert promotion is a demanding career that requires serious attention to detail. In order to be an effective and successful concert  promoter, a high level of organization is vital.
Concert promotions are typically a 5  percent net margin business. Not exactly a sexy bottom line. Concert promotion is a risky and low-margin business. In Q2 07 — traditionally, the spring and summer are the strongest for the concert business — Live Nation squeaked out operating income of $36 million on sales of $1 billion. Concert promotion is a  surprisingly ugly business. Everyone seems to jump on the  promoter for everything.
The last people who catch the heat are the performers, although many times the problems surfacing at a scheduled concert can be laid at their feet. But the bottom line is there would be no concert without the performers. So what’s the occasion that the performers are going to be held responsible. Now while it has been n’t a concert per se, the show during the infamous super bowl half time show by Janet Jackson when there has been the costume problem, the crap that flew because of that has been laid at the feet of the musician s. I individual ly think it did little but improve Miss Jackson’s appeal and give her career a little kick in the pants.
Whichever way you look at it, budding young concert  promoter hopefuls are going to have a tough time breaking into the ample time. But there is plenty of occasion for a young aggressive business type to work on a regional level and hone his or her skill. It’s a fact that people love music. And music of all types. As proof of that I offer up the fact that in our regional area, every year there is a ample Accordion festival. Yes I said, Accordion. And it draws scores of fans. And I’m not talking about 40 fans sitting on a couple of benches. people come from all over the country to perform at the concert. And on top of that, music buffs from all over the country travel here to attend the festival. Go figure. Next time you see someone eating a bratwurst……who knows, they can be a ample accordion fan.
Concert Promotions is a fascinating business and has a outwardly magical lure to many people, but it is a  surprisingly tough road to travel. There are many other jobs or careers that offer better occasions of success, but the cachet connected with the music business is just too strong for many to resist.

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