Music Concerts

Please accept the information below as a  persuade offer ing suggestions for publicizing a performance and  encourage  maximum attendance and success! Some of the recommendations might not be appropriate for your type of performance. While some of the ideas may be apparent, others may be new but worthy of a try.

I will cover the facets of flyer/poster concert promotion and a few suggestions for media promotion.. 1st ly, the single the majority important thing when you want to  encourage  a concert is to start delegating duties and make sure endorse ers know what’s expected of them.

So let’s start!

Flyers and Posters -  It is important to have a well designed, eye-catching flyer or poster. It will show individuals that the concert deserves their anticipation, time and money.

The  artist’s  management might offer you with some flyers or posters to start with. If you like to produce your own flyer or poster, you ought to find a graphics professional or pronting company willing to give services in ex differ for advertising.

If it is the first time the artist is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that simple advertises an artist or a performer will mean little to someone who has never heard of them!

Assign volunteers to post the flyers in places like ly to attract the the majority attention. Try grocery stores, Local chamber of Commerce offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.

Don’t forget to post the flyers or posters to the concert location itself! Try to hang posters as close to the average eye level as possible. [Media and other sources of publicity] List the concert in community calendars, Newspaper, Magazines or radio and TV stations if possible. Radio and TV stations can be willing to anounce parties for free.

Be sure to notice them many weeks in advance. In the listing include the date of the performance, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.

Ask promotional material from the  artist’s managements like interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release anouncing the performance.

Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities.

Offer  performer’s  promo material (if available) to radio stations like ly to air it.  encourage  them to play it generally especially a week or two before the performance. Have volunteers and companions telephone the stations and request more!

If you’re using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspapaer or on the radio. Include a short message in the recordings detailing concert info.

When you’re Web, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a web site, think about creating a special area to advertise the concert with a hot-link to the  musician’s home page (if any).

Ask from the media to co-sponsor (sharing in work or re Clubs) or to endorse the performance for publicity purposes. Assuming that they say ‘YES’ then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material..