Music Concerts

Please accept the information below as a  lead offer ing suggestions for publicizing a concert and  encourage  maximum attendance and success!

Some of the recommendations could not be appropriate for your type of concert. While some of the ideas can be obvious, others can be new but worthy of a try.

I will cover the aspects of flyer/poster concert promotion and a few suggestions for media promotion. 1st ly, the single most important thing when you want to  encourage  a concert is to start delegating duties and make sure advocate ers know what’s expected of them.

So let’s start!

Flyers and Posters – It’s important to have a well designed, eye-catching flyer or poster. It will show people that the concert deserves their anticipation, time and resources. The  performer’s  management could offer you with some flyers or posters to start with.

If you prefer to establish your own flyer or poster, you ought to find a graphics professional or pronting company willing to donate services in ex differ for advertising.

If it is the 1st time the musician is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that easy advertises an musician or a band will mean little to someone who has never heard of them!

Assign volunteers to post the flyers in places prefer ly to attract the most attention. Try grocery stores, regional chamber of Commerce offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.

Do not forget to post the flyers or posters to the concert location itself! Try to hang posters as close to the average eye level as possible.

[Media and other sources of publicity] List the concert in community calendars, Newspaper, Magazines or radio and television stations if possible. Radio and television stations can be willing to anounce get togethers for free.

Be sure to notice them many weeks in advance. In the listing include the date of the concert, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.

Ask promotional material from the  performer’s  managements prefer interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release anouncing the concert.

Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities.

offer  performer’s  promo material (if available) to radio stations prefer ly to air it.  encourage  them to play it ofttimes just a week or two before the concert. Have volunteers and companions telephone the stations and request more!

If you’re using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspapaer or on the radio. Include a short message in the recordings detailing concert info.

When you’re Internet, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a web site, think about creating a special area to advertise the concert with a hot-link to the  performer’s  home page (if any).

Ask from the media to co-sponsor (sharing in work or re Club s) or to endorse the concert for publicity purposes. Assuming that the y say ‘YES’ then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material.