How To Promote A Concert The Creative Way
Posted by Music Concerts | Posted in Music Concerts | Posted on 22-03-2009
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Do not know how to encourage a concert? Well that’s could not unusual because there really is not one method you could use for each concert or event. Concert promoters make a fortune doing this for a living so certainly you can’t expect my humble little price of the Internet to be able to tell all, but I could offer some suggestions and ideas.
I used to encourage seminars, not really concert but when I advocate ed a companions band get some publicity and promotion it seemed to work. I got some new suggestions from a book and they seemed to advocate to.
First – think about who your target fans is. What other concert / concert / get togethers would they go to? we gave out flyers at other concert in the area where other bands in the same musical style played. Hence our target fans has been there and an easy target. One of the bands even announced our concert for us at the end of the set.
Second – flyers. Okay, I ought to have made this the 1st point – I has been just testing you!. Try to put them up / hand them out where your target fans will see them (take a hint from the 1st tip) and make sure you don’t just litter the place and aren’t posting them anywhere illegal. Make sure they will stand out, so colour is nice, but expensive. You’ll be able to get many more leaflets / flyers out there if you buy black and white. It can be an idea to go to the regional college and see if you could get a graphic design student to design a leaflet for you in ex differ for free tickets.
Thirdly – get on the web. MySpace has a wonderful music section, and it can’t hurt to encourage your concert here. could be link to a Youtube video of your band playing, or put clips from your last show if you’ve a video of the event.
Fourthly – most regional papers have a what’s on lead or get togethers page. Make sure you’ve a listing here which is ofttimes free. Is your concert newsworthy in any way? Try contacting the paper to see Assuming that the y will do a write up. Are you playing for a charity or worthy event? Are there any unusual circumstances around the gig? On a slow news day the paper could just get your photo in the paper and give a small write up. Try getting a free mention on the radio as well.
Fifth – Alice Copper has been played in London. To encourage the show he had a ample truck drive around with an advertising board on the back. The truck “happened” to break down right in the middle of London, and caused traffic jams that made the news. people in the United Kingdom saw a ample picture of Alice Cooper right on there television screen, and soon everybody knew Alice has been playing a concert in the United Kingdom. Now, I don’t suggest you do this, but be creative. What about putting stickers promoting your event on coins, pasting flyers to your vehicle and leaving it parked in a busy car park where lots of people will see it. Try putting stickers on any mail you send out – you’d could be surprised how many pairs of hands that mail goes through!
I think that’s enough for know to wet your appetite. As a last thought, think about your budget. It’s surprisingly easy to spend many resources promoting a concert if you don’t know how. I’ve learned from some of my mistakes which is why I bought the book – I try to learn from other people ’s mistakes these days.
If you really want to know how to encourage a concert and get the full range of techniques I suggest taking a look at the book as well.

