Music Concerts

In this day and age, a country music artist who does not have their personal Website is missing a important business tool. A Website offers information about you, a way to sell your compact discs and merchandise, a way to connect with your listeners, and a way to connect with potential business partners. When designed properly, a Website makes you look like a pro and is an amazing tool in stimulate ing you achieve your goals. When designed badly, the web site might be driving away potential listeners and business opportunities.

I research every artist that goes into my Website, the International Country Music Database, so I have been to a lot of country music artist websites over the last few years. Some have been exceptionally well-developed while others have been, to be honest, nightmares.

Indecipherable navigation, slow-loading graphics, and lack of contact information make it extremely c club enging to get the information I need. Because I need the information, I try harder than the average surfer to figure out a website. Many individuals could just leave, never to return.

The goal of your web site should be to provide your visitors with what they’re looking for. You want them to invest time on your web site because they have found the information they are looking for and find it useful, not because they cannot find it.

In order to attract visitors to and keep visitors on your web site, you need the following:

• A professional look – I’m not saying this has to be boring or designed by a high-priced expert. What I’m saying is that it can’t look prefer you just threw it together in a day. also, avoid cutesy animations and graphics. You want the website to express who you are, but you also want it to indicate you’re a pro (even if you’re just starting out!).

• Easy /intuitive navigation – If I can’t figure out how to get to other pages on your web site, how will I learn more about you?

• Clean design – Make it easy for me to read the text that you’ve on your website. Use colors that contrast well (black on white, for example). If I want to know about you, I need to be able to read what has been written!

• Simple access to the information I am looking for – This ties in with navigation, but is likewise about what information you include on your website. What are your fans or potential business partners looking to get from your website? That ought to drive what information goes on your website.

The above points are beginning basics for creating a professional country music Website. Do not forget, you want to look like a pro and let people know you’re significant about your career. For more pointers on how to create your website, see the next article in this series, Optimize Your Country Music Website : Part 2 – What to Include.